Star Maa the No.1 Telugu destination for entertainment with a wide margin, across all market cuts
· Highest ever 778 TVMs in U+R, ahead of next competitor b
· Prime Time leader with 43%+ market share in for the last 4 weeks (M-F 6-9:30 pm)
· Rangasthalam premieres with 15.9 TVMs
October 2018, Hyderabad: Star Maa, in its journey to be the most loved destination for Telugu Entertainment has consistently been leading the market with variety of genres from the best stories in primetime, blockbuster movies to international non-fiction format shows. The channel has recorded an unprecedented leadership of 60% over its closest competitor in Wk’42 of the BARC ratings. Star Maa also ranks No. 3 nationally
Most awaited World Television Premiere “Rangasthalam” delivered 15.9 TVM. With new Prime Time launches and Maha episodes in the fiction space during the festival season, Star Maa showcases the festivities and traditional values which is loved by the viewers.
About Star India:
Star India has defined the Indian media landscape since 1991 and today is one of the country’s leading media conglomerates, reaching approximately 700+ million viewers a month across India and more than 100 other countries. Star generates 30,000+ hours of content every year and broadcasts 60+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India.
The network’s entertainment channel portfolio includes Star Gold, Star Gold HD Star Gold Select, Star Gold Select HD, Star World, Star World HD, Star World Premiere HD, Star Movies, Star Movies HD, Star Movies Select HD, Star Utsav, Star Utsav Movies, Star Bharat, Star Bharat HD, Movies OK, National Geographic, National Geographic HD, Nat Geo Wild, Nat Geo Wild HD, Fox Life, Nat Geo People, Nat Geo People HD, Nat Geo Music, Nat Geo Music HD, Baby TV, Baby TV HD and Star Plus, Star Plus HD India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of channels which include Star Jalsha, Jalsha Movies, Star Pravah, Star Pravah HD, Maa channels (Star Maa, Star Maa HD, Star Maa Gold, Star Maa Movies, Star Maa Movies HD and Star Maa Music) and affiliate channels Asianet, Asianet HD, Asianet Plus, Asianet Movies, Star Suvarna, Star Suvarna HD, Star Suvarna Plus and Vijay TV, Vijay Super. It is also present in the Indian movie production and distribution space through Fox Star Studios.
Star India is making quantum leaps in transforming sports in the country by leveraging the group's strengths in superior content and audience engagement. Star's sports business has grown rapidly to 13 channel properties (Star Sports 1, Star Sports 2, Star Sports 3, Star Sports HD1, Star Sports HD2, Star Sports Select 1, Star Sports Select 2, Star Sports Select 1 HD, Star Sports Select 2 HD, Star Sports Hindi 1, Star Sports Hindi 1 HD; India’s first Tamil Sports channel Star Sports Tamil 1 and India’s first private FTA sports channel Star Sports First), making it the leading sports network in the country.
Star is driving the agenda on digital consumption in the country with Hotstar, Star's revolutionary digital platform which is among the fastest growing apps in the world and is increasingly becoming the first port of call for internet adopters in India.
Star India is a fully owned subsidiary of 21st Century Fox.